Website Comparison Playground

Enter the current site and your rebuilt site once. Then use the tabs to open independent SEO tools that show, in their own reports, which site is actually healthier.
These URLs will be used when you open PageSpeed & third-party SEO tools in new tabs. In the meeting, you can say: “Let’s test both versions live together.”
What this page is for

This isn’t “my opinion vs your current provider.” This is a neutral way to open trusted third-party tools and compare two URLs side by side:

  • Same tools, same time, same conditions.
  • Two URLs: vs .
  • They see with their own eyes where things are slow, broken, or under-optimized.

Your role: drive the mouse, click calmly, and translate the reports into simple language.

Quick expectation framing
Area Current Site Your Build
Mobile speed Lower scores Higher scores
On-page structure Messy / inconsistent Clear headings & hierarchy
Dog-friendly / local signals Not obvious to Google “Dog bar in Chandler” made explicit
Future changes Locked to current provider You can iterate & adjust quickly

Then you say: “Let’s verify each of these claims using tools that neither of us own.”

Why the Rebuilt Site Doesn't Rank Yet

The only reason the new version doesn’t currently outperform the official site on Google search results is because it is not the primary domain. Google heavily favors:

  • Domain age — how long the URL has existed
  • Historical traffic — years of visitors going to the same domain
  • Backlinks — other websites linking to the official domain
  • Local citations — maps, directories, Yelp, Apple Maps, socials
  • Authority signals — Google’s trust in the established URL

Your rebuilt version is currently on a temporary test domain, which has:

  • No domain history
  • No backlink profile
  • No map listings pointing to it
  • No authority signals
  • No previous traffic

Because of this, Google cannot treat it as the “real” site yet. That’s the only reason it won’t appear higher in search — not because of its quality.

Once the official domain points to the rebuilt site, it inherits:
– the ranking
– the authority
– the backlinks
– the history
– the Google Business profile
– the Maps listing

and immediately outperforms the current version.

Google PageSpeed Insights

This is Google’s own lab test. Use it to show mobile & desktop performance, Core Web Vitals, and basic SEO checks.

Under the hood, this just opens https://developers.google.com/speed/pagespeed/insights/?url=YOUR_URL in a new tab. You can say: “This is Google’s tool, not mine. Let’s see what it says about both versions.”

Independent SEO Comparison Tools

These are trusted third-party tools. You paste both URLs into them and they generate the reports. That way, the choice is based on outside data, not just what you say.

Google PageSpeed Insights – Speed & UX
https://pagespeed.web.dev/

Google’s official page for checking mobile/desktop speed and Core Web Vitals. You can run both URLs here if you want to stay inside this UI.

GTmetrix – Performance Deep Dive
https://gtmetrix.com/

Shows load time, waterfall, blocking resources, and detailed Lighthouse metrics. Great for showing “what’s slowing this down.”

SEOptimer – SEO Audit Grade
https://www.seoptimer.com/

One-click SEO grade with clear issues & suggestions: on-page, technical, mobile, and off-page signals.

Thruuu Page Comparison – On-page Compare
https://www.thruuu.com/free-seo-tools/page-comparison-tool/

Compare titles, meta descriptions, headings, schema, word count, and on-page content between two URLs side by side.

Internet Marketing Ninjas – SEO Compare
https://www.internetmarketingninjas.com/tools/seo-compare/

Shows title tags, meta descriptions, headings, link text, word count, and other crawlable content for both URLs.

Seobility – Two-URL SEO Compare
https://www.seobility.net/en/seocompare/

Compare two URLs for keyword optimization, meta data, headings, and overall on-page optimization against a search term (like “dog bar chandler az”).

Script you can use: “Let’s put your current site and my rebuilt version into these tools. Whichever one consistently scores better is the one we should point your official domain to.”

Simple Talking Points

You can literally walk through this step-by-step while you click:

  • 1. “First, let’s run both URLs through Google PageSpeed so we can see how Google rates them.”
  • 2. “Next, let’s open a few independent SEO tools and compare how they see your current site versus my rebuild.”
  • 3. “If these tools consistently show the rebuilt site is faster, clearer, and more optimized, the only change we need is pointing your real domain at the better version.”
  • 4. “I’m not asking you to trust me over someone else — I’m asking us both to trust the data from tools that neither of us own.”

That keeps the conversation calm, fair, and data-driven — and makes it much easier for them to say yes without feeling like they’re “choosing sides.”